Category Archives: election strategy

Engaging young people could be the difference between winning and losing next year

Polls show that the next election will be a close-run contest. The 3.3 million young people who will be eligible to vote for the first time could be the difference between winning and losing. Clearly the youth vote is crucial … Continue reading

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Not just a historic opportunity, but a life-changing one

The elections on 22 May are vitally important, but they are not an isolated event; they are part of a wider strategy to achieve a Labour government that will deliver the opportunities and support that so many are crying out … Continue reading

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The most personal election ever

Michael Dugher has called it the most personal election ever. Douglas Alexander and Spencer Livermore emphasised the importance of achieving personal conversations with the electorate in a recent National Executive Committee meeting. And we have an increasing number of channels … Continue reading

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Prioritising the 106

We don’t have abundant resources. We don’t share the Tories’ ability to inject millions into target seats. We don’t have long left before the general election. What we do have is a team of some of the most dedicated activists … Continue reading

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NEC report: The focus on 2014 and 2015

My monthly column for Progress. The Labour party National Executive Committee met on 4 and 5 November. The meetings were characterised by a determined focus on the 2014 and 2015 elections. Harriet Harman set the tone, emphasising the importance of … Continue reading

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The race is on

The appointment of Douglas Alexander, Michael Dugher and Spencer Livermore this week to Labour’s core general election team signals the start of a more sharpened focus on 2015. From now on in, they will be working together to build a … Continue reading

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